Return on web site visit duration: Applying web analytics data

Visit Duration and Consumer Preference toward Web Portal Conent

A Web portal possesses a number of unique advantages. Discussion of these advantages centers on improved information access via either customized access to selected information sources or through the improvements brought about by content management applications. A Web portal can provide functionalities that customize and personalize information flow to the Web surfers (Hoffman & Novak, 1996). I...

Longitudinal Analytics on Web Archive Data: It's About Time!

Organizations like the Internet Archive have been capturing Web contents over decades, building up huge repositories of time-versioned pages. The timestamp annotations and the sheer volume of multi-modal content constitutes a gold mine for analysts of all sorts, across different application areas, from political analysts and marketing agencies to academic researchers and product developers. In ...

Probabilistic Data Structures for Web Analytics and Data Mining

Applying User Profile Ontology for Mining Web Site Adaptation Recommendations

The Internet consists of web sites that employ different kinds of structures as the backbone of their build-up. However, users are browsing the web according to its content, regardless of the structure. In this paper we discuss the possibilities of applying ontologies in exploring the web sites’ structures and usage for producing viewing recommendations for the visitors. A special log system fo...

Discovering Web Access Patterns and Trends by Applying OLAP and Data Mining Technology on Web Logs

As a con uence of data mining and WWW technologies, it is now possible to perform data mining on web log records collected from the Internet web page access history. The behaviour of the web page readers is imprinted in the web server log les. Analyzing and exploring regularities in this behaviour can improve system performance, enhance the quality and delivery of Internet information services ...